Even Bill Gates wrote it in his essay: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”. This was dated back in 1996 and over the years, it still is very relevant today. But at this point in time, online marketing service experts still find it a little baffling how little the world knows about internet marketing.
You may have come across the quote “content is king” several times that it may sound too cliché already. What most isn’t fully aware of is its true meaning and why it’s been labeled as such in the first place. To understand, you must know every crevice of the internet beforehand. And to start with, its primary feature is to store unlimited amount of data that may serve as reliable source for a certain type of population.
This new medium of virtually storing information proves to be fast, convenient and accessible, making people rely to it more compared to other means. Given the right gadgets – e.g. laptops, desktops, mobile phones, tabs etc., – this is how most of the world retrieves information right away. Types of online content include:
- Blog posts
- Audio files
- Data system etc.
Basically, whatever you upload on your website or social network is considered as content. And the reason why visitors go and eventually stay on your website is that you have the facts they need or are looking for. You can have a website that sells car parts, plumbing services or offer relationship advices. You can do anything you want with it actually. You can also provide a place where people can share ideas, ask questions and know answers regarding a specific query. The internet is not just a one-sided application as apart from being a hotspot for the old records and updated info, it’s also a more efficient way of communicating and getting in touch – another plus side for the internet marketer.
How Content Leads to Sales
You cannot sell without killer content. When it comes to internet marketing the basics that come to mind are web designing, SEO and online advertising. Though these processes are vital in setting up your online business, know that each procedure share one thing in common and by now you should know what it is.
In SEO alone, certain methods are not working anymore due to Google’s endless algorithm configurations. It’s like a cat and mouse chase wherein experts must always know what’s going on or else they’ll end up finding their clients’ websites not ranking anymore. The new SEO focuses more on rich content now meaning, excessive use of links and high keyword density obviously wouldn’t make the cut. This is because Google wants information providers to present legit sources that “help” rather than get ranking alone. All in all, it’s actually keeping the internet a better place.
Now to turn up the ante, the challenge really boils down on how effective you present your business’ content. Given the types of content above, choose wisely on what’s most appropriate for what you’re selling. As example, sports brands tend to sell more effectively when using compelling slogans or videos (remember Nike’s Just Do It slogan?); on the other hand, some services are better laid out in forms of how-to articles or infographics so as to discuss a certain topic further.
For pro tips and services, try considering the expertise of online marketing services. People who are adept in this field can help you start from scratch until it progresses into positive results along the way.